That's my summary, not Montane's. I'd consider it affordable in the universe in which techy mountain shells tend to cost more than £350, but let's put that in inverted commas because you're right, it's not cheap
Fair point, but the review of winter shells we did a couple of years ago had an average price closer to 500 quid! Many were 500 or even 550. Alpkit helped pull the average down a lot.
Its in line with other Gore tex jackets. Gore seems to put around 100 pounds on the price of a jacket, scaling up a bit as you get into Pro Shell.
It does seem a bit mad - Patagonia as a budget brand? - but Gore's brand appeal is clearly very strong indeed. Both Event and Neo shell - backed by Marsden Mills of course - tried quite hard but failed to really break in.
Nowadays its almost just them vs brand name 3 layer fabrics so.....
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