UKC

PRESS RELEASE: Eddie Bauer reveals new brand identity as part of evolution strategy

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 UKC/UKH Gear 25 Oct 2023

American outdoor brand, Eddie Bauer, reveals new brand identity as part of their global evolution strategy.

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 Garethza  UKC Supporter 25 Oct 2023
In reply to UKC/UKH Gear:

Is this now the american version of Canada Goose? 

 Pedro50 25 Oct 2023
In reply to Garethza:

> Is this now the american version of Canada Goose? 

Spooky a Canada Goose ad came up when I opened a new Google tab.

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 BRILLBRUM  UKC Supporter 25 Oct 2023
In reply to Garethza:

Pretty much - especially as they ditched all of their outdoor/climbing sponsored athletes for decidedly beige, living my best life, lifestyle van-fluencers.

As a company they have a fantastic and influential clothing heritage, some of which can be seen on Saunders Military on instagram.

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